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MEDIA TRAINING & WHY BEING MESSAGE DRIVEN IS IMPORTANT

Denise Davila
Senior Account Executive
  Back To All

Do you believe in the power of media training? At DEVENEY, we most definitely do! And while most public relations agencies have a method of media training that is fairly standard, the process at DEVENEY is a different and best-in-class approach in terms of enabling a participant for message-driven preparedness.

Pre-Work

Prior to each media training session, participants are asked to complete an in-depth survey that provides a deeper understanding into their history in working with the media. Upon receiving survey results, DEVENEY prepares a customized curriculum that is tailored to each attendee. In addition to this survey, we carefully consider the trainee’s position within the company, their background and expertise, and how to best prepare them for subject interviews relative to their role.

As an example, we recently trained Chef Abdiel Aleman, vice president of culinary development for Ruth’s Chris Steak House. Our survey did well to inform us of the concerns Chef Abdiel had in regard to cooking demonstrations during broadcast segments. As a result, we provided recall methods for him to ensure he could balance his messaging with meal prep!

In advance of each media training, we also work closely with our clients to develop real-world practice scenario themes for the participants. This process involves research and collaboration to determine potential issues that could be broad, like industry related problems, or very specific, like a public-facing litigation. We work with the client to approve the scenarios and ensure they are appropriate for each trainee.

Did we mention that we hire actual journalists?

We do! This is one of the elements that sets the DEVENEY process apart from other media trainings. For on-camera training scenarios, we utilize a professional journalist with extensive experience to deliver the most accurate interview situation.

Our journalist takes participants through several scenarios and interviews, with each being carefully reviewed and analyzed. The ultimate goal of these exercises is to provide feedback and tips to help improve a message-driven interview approach.

That’s the DEVENEY media training approach in a nutshell, or at least SOME of it, the rest is something you might have to experience yourself.

Do your executives know how to navigate a tough interview? Ask DEVENEY about our unique media training experience by tweeting us @DEVENEYnola using the #DEVchat hashtag.

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