1 healthcare professional, or leader
4 tsp adaptability
¾ cup storytelling, sliced into strips
1 cup collaboration
12 oz partnership, cut into bite-size pieces
1 clove data-driven insights
1. Place leader or professional in a position to contribute to the development of healthcare strategy.
2. Add 3 teaspoons of adaptability. The external environment will be evolving fast, so you’ll want the professional to be nimble, framing problems, asking questions and driving action in the organization. Repeat until desired result is achieved.
3. Once adaptability is established, stir in ¾ cup of storytelling. Some recipes call for demographic information and clinical data, but we find that there is no substitute for genuine storytelling. It is packed with emotional components that bring out the flavor of your brand.
4. Stir remaining adaptability in with collaboration and add to the pot. Set on high until well done. The ideal strategist should be helping parts of the organization work together to achieve common goals, facilitating the exchange of ideas, helping leadership parse out the best ideas and driving ideas to action.
5. In a separate bowl, prepare partnership opportunities. A thriving healthcare organization relies on the development of accessible, integrated systems of care. In order to compete with new innovations, strategists should consider if end-to-end solutions should be owned or executed through a partner for mutual benefit.
6. Garnish with data driven insights before serving. This secret sauce will help the strategist zero-in on areas that need attention and unify the organization toward a new direction.
Got a marketing mix recipe to share? Tweet us @DEVENEYNOLA