We have all heard it…Content is king and the very popular buzz words used in modern marketing – Content Marketing. So now that we have been inundated with what content marketing is, it is just as important to know which methods of distribution are most appropriate for your brand. Once you have you have crafted your original thoughts and messages, you need to let your audience know of your expertise. Otherwise, it’s like launching a new product without promoting it.
You should select the right distribution tactics based on who your target audience is and how they prefer to receive information. Another factor to keep in mind is the type of content to you are trying to distribute – Is it hard to understand? Is it numerical? Is it lengthy?
Once common misconception is that content equals blog. However, content is just content. Where you post and promote this content is the key feature of a successful content marketing strategy. Blogs have come a long way from 2005, when its early form LiveJournal came about. With the onset of social media and other technologies, blogs are just one method of content distribution.
Here are some other ways to think about distributing your content:
Webinars-This platform works best for communicating to people from around the world in to showcase your company’s expertise and skills. Webinars are an especially effective format if explanation is required.
Infographics-If you have a staggering amount of numerical data that may be hard to digest in a written format, an infographic can be the way you go. See how DEVENEY used an infographic to capture the results of our Foo Foo Festival campaign.
Social media strategies-Pending on who your audience is will help determine which platform is most suitable for top level engagement. The following are some suggestions:
o Host a Twitter chat.
o Use Instagram and Snapchat stories to engage with your followers, specifically if your audience trends younger and you have something visually compelling and attractive to showcase.
Printed marketing materials-If your business and expertise is the type that lends itself to conferences and booth exhibits, turn your content into a printed book or printed collateral such as brochures, one sheeters or postcards as a tangible means to get your content distributed.
Influencer marketing- Brand influencers that have an extensive reach to key audiences can give your brand a head start to circulate the content you want. For increased engagement, give these influencers an exclusive preview of the insights to they can tease it out.
Use existing channels-Include an e-book download in a couple places on your website in addition to using your current communications channels to promote your content such as updating your homepage creative or including it in your newsletter to promote downloads.
So next time you are in need of promoting your content, how will you do it? Let us know, tweet us @DEVENEYNola