It’s undeniable that Facebook, among other social media platforms, is a viable tool for marketing. Facebook’s sponsored posts can be aimed at every Facebook user’s news feed (that’s over 1.7 billion monthly active users, or more than the population of China). But just how effective are these sponsored posts? The answer is not so simple.
Pushing Facebook sponsored posts costs money, and to make sure there is an adequate ROI, one must target the right audience. The social networking
The ROI from sponsored Facebook advertising is hard to quantify in direct
The Bottom Line
It is nearly impossible to know just how effective a Facebook sponsored campaign will be, but there are ways to increase the likelihood of its success. Many brands successfully use Facebook to help boost their market presence, so long as their target audience is accounted for within Facebook. With all this uncertainty, it is important to actively monitor this audience to ensure marketing dollars are being well spent.
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