July 20, 2017
SURVIVING SHOULDER SEASON
Not all destinations are created equal and each destination is unique as to when they each experience their “shoulder season.”
July 14, 2017
HOW SOCIAL MEDIA CAN ENHANCE THE HEALTHCARE EXPERIENCE
Hospitals face unique challenges when dealing with social media. Learn how DEVENEY can help your team handle those obstacles and build a better brand.
July 12, 2017
HEADS IN BEDS: MARKETING FOR DRIVING TOURISM DURING SHOULDER SEASON
Driving tourism to your business during shoulder season requires creativity and sometimes also, a good 'ol incentive!
July 7, 2017
THE LOGO DESIGN PROCESS
Last fall, Windsor Court Hotel charged DEVENEY with creating a logo for the property’s new coffee shop, Café Anglais.
June 29, 2017
MARKETING & BRAND CREATIVITY
The marketing success of top brands is defined by how they communicate with their audiences. How are you helping your brand tell a visual story?
June 27, 2017
WHEN ART IMITATES LIFE OR THE DEVENEY AGENCY PROCESS
Immersion, Planning, Implementation & Evaluation. Sometimes life or agency life in this case, does imitate art.
June 23, 2017
ARE FACEBOOK SPONSORED POSTS RIGHT FOR YOUR BRAND?
How effective are Facebook sponsored posts? Sometimes, the answer is not so simple.
June 21, 2017
DEVENEY RECEIVES NATIONAL AWARDS FROM INDUSTRY PEERS
DEVENEY Rolls Out the Red Carpet for Awards Season
June 16, 2017
CREATIVE BRIEFS: THE UNSUNG HEROES OF ADVERTISING
A creative brief includes the most vital information – the who, what, when, where, and why – needed to complete a creative assignment.
June 14, 2017
THE POWER OF OUT-OF-HOME ADVERTISING
In the growing digital age, people often dismiss traditional forms of advertising as viable tactics.
June 9, 2017
INCORPORATING FOOD HOLIDAYS INTO YOUR MARKETING STRATEGY
Should you leverage food holidays in your restaurant marketing plan?
June 9, 2017
HURRICANE PREPAREDNESS IN THE WORKPLACE
Guest blog post from DEVENEY client Fisher Phillips on how business owners can prepare for a hurricane.
June 7, 2017
THE ART DIRECTOR’S TOOLKIT
Creative tools can be liberating or restrictive for an art director.
May 25, 2017
ACCOUNT SERVICES: WHEN THINGS GO WRONG
Inevitably, there comes a time when we are faced with a tough situation, and with it comes the task of having to inform the client of what went wrong.
May 23, 2017
WEBFLOW TUTORIAL: HOW TO CREATE A LANDING PAGE
Curious how to build a basic landing page for your website? Our User Experience Designer gives a tutorial on the basics of WebFlow.
May 12, 2017
From Tedious Topic to Stimulating Story
Get weird, remember the end goal and be the consumer. These are a few tips from PR professionals to have a plethora of visual, timely and engaging topics to pitch to media.
May 9, 2017
PERFECT YOUR BLOG: AN INFOGRAPHIC CHECKLIST
There's a lot to remember when writing content, so I created an blogging best practices infographic checklist to help your writing and posting process become utterly seamless.
May 4, 2017
TIPS TO GET THE GOLD
Industry awards can be overwhelming, but with the right tools, they can help you win prospective clients. Here are some pro tips on how to write winning awards.
May 2, 2017
Handheld to Hollywood: Levels of Video Quality and Cost
We’ve partnered with many clients to create videos of all lengths, budget and quality. These factors eventually influence dozens of decisions that impact the final product.
April 27, 2017
THE ART OF FLIRTING (WITH INFLUENCERS)
Most wouldn’t propose the first time they met their future spouse, so why would your first communication with an influencer be with a marketing agreement in-hand?
April 25, 2017
DEVENEY OPENS DOORS FOR AGENCY TOUR
On Thursday, May 4th tour participants will get a behind-the-scenes look at an engagement agency and have the opportunity to network with DEVENEY team members.
April 21, 2017
RESTAURANTS PREPARE FOR NUTRITIONAL LABELING ROLLOUT
Friday, May 5 will bring BIG changes to restaurant menus.The FDA will require restaurants with 20 or more locations to disclose caloric and nutritional information for their menus.
April 14, 2017
Old vs. New: The Rules of Marketing
The modern notion of selling has transformed into a subtle art of content-driven, hyper-focused real talk. We share insights on the new rules of marketing to consumers.