November 15, 2017
SO, YOU THINK YOU DON’T NEED DIGITAL MARKETING
Many businesses, particularly brick and mortars, miss out on how digital marketing can not only positively increase their bottom line. Learn
November 8, 2017
BEYOND THE BLOG: METHODS OF CONTENT MARKETING
Content is king. Once you have you have crafted your thoughts and messages, you need to let your audience know. Otherwise, it’s like launching a new product without promoting it.
November 1, 2017
EXPERIENTIAL TOUCHPOINTS LEAD THE WAY IN REACHING TODAY’S SOPHISTICATED HOTEL GUESTS
Competition in the hotel industry is fierce, and brands have realized they need to be more creative with their marketing strategies to stand out among their competition
October 26, 2017
CYBER SECURITY. NAVIGATING A NEW KIND OF CRISIS
With cyber security breach more prevalent than ever, how can a brand successfully navigate the inevitable fallout often associated with diminished consumer confidence?
October 18, 2017
MEET OUR DEVENEY ASSOCIATES
Get to know our DEVENEY Associates this Thursday, October 19th at the agency's open house.
October 12, 2017
WHY YOU SHOULD INCLUDE ONLINE INFLUENCERS IN YOUR PR STRATEGY
In an era of diminishing attention spans and a shifting focus to experiences over tangible items, it’s imperative that your brand’s voice rise above the clutter.
October 5, 2017
UNDERSTANDING MILLENIALS: A BREAKDOWN OF THE CURIOUS GENERATION
Often misunderstood, millennials are a challenging and valuable asset to the workforce.
September 21, 2017
INGREDIENTS FOR THE PERFECT HEALTH CARE STRATEGIST
For every success in the health care industry, there is a perfect recipe...
September 13, 2017
TOP 5 MARKETING TACTICS HOTELS CAN’T LIVE WITHOUT
The digital revolution has completely changed the way the hospitality and tourism industries market to consumers.
September 6, 2017
CAMPUS CRISIS: MANAGING, LEARNING AND GROWING
Higher education clients experience a variety of issues that can prove challenging for an administration. Let the crisis pros at DEVENEY help you navigate.
September 1, 2017
INFLUENCERS VS. STORYTELLERS
As the influencer world continues to grow, the lines are starting to blur; not only for the viewer, but for the influencer, brand and marketing professionals.
August 30, 2017
ITS TIME TO RETHINK THE TRADITIONAL OFFICE ENVIRONMENT
Studies continuously prove aesthetically pleasing offices help with productivity and serve a direct reflection on the company’s culture
August 18, 2017
SOCIAL MEDIA LIVESTREAMING
With the simple push of a button or mouse click, you can reach millions...are you implementing social media livestreaming for your brand?
August 16, 2017
TOP 5 APPS TO IMPROVE SOCIAL MEDIA PRESENCE IN HIGHER EDUCATION
Higher education institutions have a challenging time grasping the attention of their young adult audiences, yet social media has become even more vital.
August 8, 2017
SWEET MEMORIES AND THINKING INSIDE THE BOX
In marketing for the restaurant industry, are you linking to emotion? Memories are often the biggest insights in how to activate and strike a chord with consumers.
August 2, 2017
PODCASTS & THE FUTURE OF MARKETING
As new channels of communication continue to grow, how has your brand adjusted its marketing strategy?
July 28, 2017
MEDIA TRAINING & WHY BEING MESSAGE DRIVEN IS IMPORTANT
DEVENEY'S media training process is best-in-class, find out what makes our approach different.
July 24, 2017
DEVENEY RECEIVES NATIONAL AWARDS FROM INDUSTRY PEERS
DEVENEY takes home nine awards, with honors awarded for public relations, advertising, marketing collateral and social media.
July 20, 2017
SURVIVING SHOULDER SEASON
Not all destinations are created equal and each destination is unique as to when they each experience their “shoulder season.”
July 14, 2017
HOW SOCIAL MEDIA CAN ENHANCE THE HEALTHCARE EXPERIENCE
Hospitals face unique challenges when dealing with social media. Learn how DEVENEY can help your team handle those obstacles and build a better brand.
July 12, 2017
HEADS IN BEDS: MARKETING FOR DRIVING TOURISM DURING SHOULDER SEASON
Driving tourism to your business during shoulder season requires creativity and sometimes also, a good 'ol incentive!
July 7, 2017
THE LOGO DESIGN PROCESS
Last fall, Windsor Court Hotel charged DEVENEY with creating a logo for the property’s new coffee shop, Café Anglais.
June 29, 2017
MARKETING & BRAND CREATIVITY
The marketing success of top brands is defined by how they communicate with their audiences. How are you helping your brand tell a visual story?